(NEW YORK)–A deeper analysis of MetAlert, Inc. (OTC:MLRT) reveals significant undervaluation based on its potential in the gun safety market, with the company’s pricing model suggesting substantial upside to share price, even when considering a conservative 1% market penetration among single-parent gun-owning households.
Pricing Model (Single-Parent Gun-Owners)
There are approximately 5 million single-parent households in the U.S. that own guns. At just 1% of this specific market, those 50,000 single-parent households could equate to significant revenues for MLRT.
$150 unit x 50,000 = $7.5 million
$5/month subscription x 50,000 = $250k x 12/months = $3 million
$7.5 million x $3 million = $10.5 million
$MLRT current valuation: $1.5 million
Note: This formula reflects only 1% of this specific market segment.
Recently, a Georgia grand jury indicted both a father and son for the deadly Apalachee High School shooting in Winder last month that killed four and wounded nine.
This represents only the second time in U.S. history that a parent faces charges connected to a minor’s mass shooting, following the precedent-setting case of Jennifer and James Crumbley. The Michigan couple received 10-15 year sentences after their son’s school shooting.
Conclusion
Parents must take proactive steps to prevent unauthorized access to firearms, especially given the increasing scrutiny of their role in these tragedies.
MLRT’s current valuation is still just $1.5 million, at just under $0.05 per share, with 35 shares issued and outstanding. Given the critical nature of gun safety and GunAlert’s innovative solution, this valuation may represent an attractive entry point based on 1% pricing model for this one market segment alone. Thus, Ludlow Research has issued a $0.25+ price target on $MLRT, or $10 million valuation.
Disclosures and Disclaimer:
THE MATERIAL HEREIN DOES NOT CONSTITUTE AN OFFER OR SOLICITATION IN ANY JURISDICTION WHERE OR TO ANY PERSON TO WHOM IT WOULD BE UNAUTHORIZED OR UNLAWFUL TO DO SO.
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